In an unprecedented achievement, Mahindra & Mahindra has set a new benchmark in the electric vehicle (EV) market by securing a staggering 30,179 bookings worth ₹8,472 crore on the very first day of launching their two new electric models, the XUV 9e and BE.6. This remarkable feat underscores the rapidly growing demand for electric vehicles in India and highlights Mahindra’s commitment to delivering innovative and world-class electric SUVs.
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The Models: XUV 9e and BE.6
XUV 9e: The Mahindra XUV 9e is a premium electric SUV that combines luxury, performance, and cutting-edge technology. Available in multiple variants, the top-end Pack Three features a 79 kWh battery that offers an impressive range of up to 656 km. The XUV 9e is designed to cater to modern consumers who seek a blend of style, comfort, and sustainability.
BE.6: The Mahindra BE.6 is another stellar addition to Mahindra’s electric lineup. This model is available in various configurations, with the top-spec variant equipped with a 79 kWh battery, providing a range of up to 682 km. The BE.6 is designed to offer a premium driving experience with advanced features and a spacious interior.
Record-Breaking Bookings
On the first day of bookings, Mahindra received an overwhelming response, with 30,179 bookings for the XUV 9e and BE.6 combined. This achievement is particularly noteworthy considering that the total electric passenger vehicle sales in India for the entire year 2024 stood at around 1 lakh units. The split between the two models was 56% for the XUV 9e and 44% for the BE.6.
The top-end Pack Three, featuring the 79 kWh battery, accounted for 73% of the total bookings across both models. This indicates a strong preference among consumers for higher-range and premium-spec variants, reflecting the growing demand for advanced electric vehicles in the Indian market.
Pricing and Variants
The Mahindra XUV 9e and BE.6 are priced between ₹18.9 lakh and ₹30.5 lakh (ex-showroom). Here is a breakdown of the pricing for each model:
Mahindra XUV 9e:
- Pack One (59 kWh): ₹21.90 lakh
- Pack Two (59 kWh): ₹24.90 lakh
- Pack Three Select (59 kWh): ₹27.90 lakh
- Pack Three (79 kWh): ₹30.50 lakh
Mahindra BE.6:
- Pack One (59 kWh): ₹18.90 lakh
- Pack One Above (59 kWh): ₹20.50 lakh
- Pack Two (59 kWh): ₹21.90 lakh
- Pack Three Select (59 kWh): ₹24.50 lakh
- Pack Three (79 kWh): ₹26.90 lakh
Delivery Timeline
Mahindra has announced a phased delivery schedule for the XUV 9e and BE.6. Deliveries for the top-spec Pack Three variants will commence in mid-March 2025. The Pack Three Select variants will be delivered starting from June 2025, followed by the Pack Two variants in July 2025. The Pack One and Pack One Above variants will be delivered from August 2025.
Market Impact and Future Prospects
The overwhelming response to the XUV 9e and BE.6 bookings highlights the rising demand for premium electric SUVs in India. This achievement reinforces Mahindra’s commitment to its “Unlimit India” vision, which focuses on delivering world-class electric mobility solutions. The success of these models is expected to further strengthen Mahindra’s position in the premium electric SUV segment and set a new benchmark in the Indian EV market.
Conclusion
Mahindra’s record-breaking achievement of securing 30,179 bookings worth ₹8,472 crore on the first day of launching the XUV 9e and BE.6 is a testament to the growing demand for electric vehicles in India. With their impressive range, advanced features, and competitive pricing, the XUV 9e and BE.6 are poised to make a significant impact in the Indian automotive market. As Mahindra continues to innovate and expand its electric vehicle lineup, consumers can look forward to a future of sustainable and eco-friendly mobility.
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